Arthur D. Little has recently released a study on the strengths and playroom that telcos have in order to gain customer attention and loyalty through premium sports broadcasting.
- Triple play is becoming a commodity
- Valid new strategies revolve around three live sports-oriented options:
- The hegemonic strategy
- The monopoly-breaker strategy
- The game-changing strategy
Please find attached the ADL Viewpoint:
“Premium Sports Broadcasting: The silver bullet to win the broadband game?”