Arthur D. Little has recently released a study on the strengths and playroom that telcos have in order to gain customer attention and loyalty through premium sports broadcasting.

Some highlights:

  • Triple play is becoming a commodity
  • Valid new strategies revolve around three live sports-oriented options:
    • The hegemonic strategy
    • The monopoly-breaker strategy
    • The game-changing strategy

Please find attached the ADL Viewpoint:

“Premium Sports Broadcasting: The silver bullet to win the broadband game?”