Amazon has now changed its business model on streaming video and ha launched a direct competitor to Netflix but, in pure Amazon style, cheaper (- 1 USD monthly). Throw into the equation that users can upgrade to full fledge PRIME for a minor fee and that Netflix runs an Amazon Web Services cloud. Reed Hastings shouldn’t sleep well at nights. When your major enemy owns your infrastructure, your position is weak. And Google is indeed no sustainable alternative. YouTube RED is eating into the same streaming pie. Microsoft, your move? Read the story here.