This time I am introducing you to a blog I follow: Shuffleplay.no, a blog about marketing, sales and technology. I highly recommend it.
Their latest post is a about creating new business. Which path should you follow? Blue Ocean strategy or Disruption? Do you know the difference?
In the article you can see the difference between Blue Ocean Strategy, Blue Ocean Shift, and disruption, offering insights on how to create new markets without destroying existing ones. With real-world examples like Sesame Street and Viagra, how they successfully found their Blue Ocean without causing any disruption.
The blog author is David Aleksandersen, Chief Revenue Officer at Spring Agency, and founder of the Norwegian blog about health and welfaretechnology named Velferdsteknologibloggen.