Can telcos protect their relevance with live sports?

Arthur D. Little has recently released a study on the strengths and playroom that telcos have in order to gain customer attention and loyalty through premium sports broadcasting.

Some highlights:

• Triple play is becoming a commodity
• Valid new strategies revolve around three live sports-oriented options:
  • The hegemonic strategy
  • The monopoly-breaker strategy
  • The game-changing strategy

Please find attached the ADL Viewpoint:

Enjoy!